![]() On the other hand, HTML timers can be programmed to be multi-functional and act as pseudo-CTA buttons to increase the click-through rates of your email. Try to place it as close to the countdown timer as possible to maximize its effects. As these timers are not multi-functional, the effectiveness of the copy boils down to the CTA button. The placement of the CTA button also matters when you use a GIF timer. There is a good chance of missing the timer if the reader has to scroll down to see it. But, ensure that the timer stays above the fold regardless of the position. You can also place it in the middle of the copy. It instantly draws the customer’s attention, and they know that time is already running out. Needless to say, the top of the email is arguably the best place to position the timer. Here are four effective ways to use a countdown in emails. How to Use An Email C ountdown Timer In Emails ? Check our email marketing templates samples for inspiration. While countdown timers are a great way to capture the reader’s attention, you can also do so with creative and brilliant email designs also. Therefore, you should only opt for HTML countdown timers when you have enough resources. To begin with, they are expensive and can affect the overall ROI of the campaign.Īnd, if there are any errors or bugs in your HTML code, the spam filters will instantly flag it as malicious and affect your sender’s reputation. So, does it make the HTML timer the best option out of the two? Well, HTML timers also have their fair share of downsides. However, if you do not have an in-house email marketing team, you can always outsource the operations to an email marketing agency. A team of expert coders can easily create HTML countdown in emails. Such timers are precise and will count down to the last second. Email designers and coders work together to embed the countdown timer using HTML scripts. HTML countdown in email is most effective when it comes to creating convincing copies. The only method of circumventing these problems is to use longer GIFs that continue for a couple of minutes before resetting. The subscribers can get misled by the timer and miss the sale deadlines. Moreover, every time the customer opens the email, the GIF starts again from the first frame. This can break the illusion and make them decide against clicking through to your website. There’s a risk of the countdown timer resetting as your subscriber is reading through your email. However, things become dicey when you use GIF timers in longer emails. The reader can read through the email and click on the CTA button without the countdown resetting. It is most effective when the email copy is concise. GIF countdown timers are only used to imitate a real-timer and fabricate a sense of urgency. Different Types of C ountdown In EmailsĮmail countdown timers can be divided into two categories. A couple of A/B tests should give you a general idea about which placement works best for you. Placing the timer at the middle or the top of the template will attract the most attention compared to placing it at the end. ![]() Now, email countdown timers create a time-based scarcity to coax the readers to take immediate action. However, these GIFs can backfire if not integrated properly. Some marketers also use countdown GIFs to achieve the same dramatic effect without the complexity of HTML coding. Often, these are live timers that are embedded in your email via HTML and CSS scripts. ![]() What Is An E mail Countdown Timer ?Įmail Countdown Timer is a visual presentation of a timer counting down to zero. Here is an expansive guide to help you make effective emails with countdown timers. Similarly, email marketers can utilize countdown timers in their templates to benefit from this basic customer instinct. And, sometimes, this eager anticipation pushes you to make last-minute decisions. When you think about it, aren’t we all always counting down to something?įinal hours before the Friday night plans, that one movie release, or maybe a trip you have been planning for months.
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